Nutraceuticals are a diverse product category with various synonyms used internationally. The term ‘nutraceutical’ has been part of the industry lexicon for almost a decade. Unfortunately, it still seems to be held up in a scrambled web of complementary definitions, regulatory watchdogs and consumer confusion. For an effective regulatory policy framework, nutraceuticals need to move from a blurred idea with varied and sometimes conflicting definitions, to a sharply defined and quantifiable concept.

The frontiers of the nutraceutical universe were defined using the dimensions of physiological effects, matrix and functional intensity.

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Our Nutraceutical manufacturing is performed primarily in our facilities located in Chikkaballapur Industrial area, approximately 20 km from Bangalore International Airport (BIAL). We also have a working relationship with numerous outside manufacturers (including certain softgel manufacturers and packagers) and we use these outside sources for such specialty items.


Consumers are deeply concerned about how their health care is managed, administered and priced. They are frustrated with the expensive, high-tech, disease-treatment approach predominant in modern medicine; the consumer is seeking complementary or alternative beneficial products and the red tape of managed care makes nutraceuticals particularly appealing. Nutraceuticals (often referred to as phytochemicals or functional foods) are natural bioactive, chemical compounds that have health promoting, disease preventing or medicinal properties.

The definition of nutraceuticals and related products generally depends on the source. They can be classified on the basis of their natural sources, pharmacological conditions, as well as chemical constitution of the products. Most often they are grouped in the following categories: dietary supplements, functional food, medicinal food, farmaceuticals.